1. Scope and our role
This policy applies to the Easy Leads websites, applications, support channels and integrations (the “Service”). It does not replace the privacy notice of a business that uses Easy Leads.
Account and website information
For information about account owners, users, billing contacts and website visitors, Easy Leads generally decides why and how that information is processed.
Customer CRM information
For leads, contacts, messages and other records entered or connected by an Easy Leads customer, that customer controls the information and Easy Leads processes it on the customer’s instructions. Questions about a lead record should normally be directed first to the business that collected it.
2. Information we process
- Account information: names, business contact details, company details, user roles, credentials and authentication settings.
- CRM information: lead and contact details, form answers, notes, assignments, activities, files, meeting information and sales history entered by a customer or its users.
- Communications: email, WhatsApp messages and supported media or message metadata when a customer enables those channels.
- Integration information: connected account identifiers, permissions, webhook events and encrypted access credentials needed to operate an integration.
- Billing and support information: subscription, invoice, transaction and support-request records. Payment providers may process payment credentials under their own policies.
- Technical information: IP address, device and browser information, session identifiers, security events, diagnostic logs and feature usage.
3. Where information comes from
We receive information directly from users and customers; from people who submit forms or communicate with a customer; automatically when the Service is used; and from integrations a customer chooses to connect, such as Meta Lead Ads and WhatsApp Business Platform.
4. How we use information
- Provide, operate and maintain the Service and requested integrations.
- Authenticate users, enforce permissions and keep customer databases separated.
- Deliver lead records, messages, notifications, reports and customer-requested automation.
- Provide support, diagnose faults and communicate about security or service changes.
- Administer subscriptions, invoices and business operations.
- Detect fraud, abuse, unauthorized access and other security threats.
- Comply with law and enforce our Terms of Use.
- Improve the Service using aggregated or de-identified information where reasonably possible.
5. When information is shared
We may disclose information to:
- The customer that owns the relevant Easy Leads workspace and its authorized users.
- Infrastructure, communications, security, analytics, support and payment providers working for us under appropriate obligations.
- Third-party services a customer asks us to connect with or send information to.
- Professional advisers, authorities or other parties where reasonably necessary to comply with law, protect rights and safety, or investigate misuse.
- A successor in a merger, financing, reorganization or sale, subject to appropriate confidentiality and notice requirements.
We do not sell personal information or use customer CRM records to advertise unrelated products.
6. Meta, Facebook, Instagram and WhatsApp
When a customer connects Meta Lead Ads, Easy Leads may receive form responses and related Page, form and advertisement identifiers on that customer’s instruction. When a customer connects WhatsApp Business Platform, Easy Leads may receive and send business messages, contact details, delivery events and supported media on that customer’s instruction.
Meta processes information under its own terms and privacy policies. Removing information from Easy Leads does not automatically remove a separate copy held by Meta or by the customer. Instructions for requesting deletion from Easy Leads are available on our Data Deletion page.
7. Data retention
We retain account and customer information while it is needed to provide the Service, satisfy the customer’s instructions, meet legal obligations, resolve disputes and protect the platform. Retention periods depend on the type of record and the reason it is held.
When an authorized deletion request is completed, information is removed from active systems or de-identified unless retention is legally required. Copies in backups expire through the normal backup-rotation process and are not restored for ordinary use.
8. Security
We use administrative, technical and organizational safeguards designed to protect information. These include tenant database separation, role-based access controls, encryption for supported credentials, secure transport, logging, backups and restricted production access. No system can guarantee absolute security, and customers remain responsible for protecting their user accounts and configuring permissions appropriately.
9. Your choices and privacy rights
Depending on applicable law, you may have rights to access, correct, delete, restrict or obtain a copy of personal information, or object to certain processing. You may also withdraw consent where processing relies on consent.
If your information was collected by a business using Easy Leads, contact that business first. You may also email us and we will help route or process the request after appropriate identity verification. You may control non-essential browser storage through your browser settings, although blocking essential session storage may prevent login.
10. International processing
Easy Leads is operated from Egypt and may use providers or infrastructure in other countries. Where information is transferred across borders, we take reasonable steps to use lawful transfer mechanisms and appropriate safeguards where required.
11. Children
The Service is intended for businesses and authorized adult users. It is not directed to children, and we do not knowingly invite children to create Easy Leads accounts. Contact us if you believe a child has provided account information directly to us.
12. Changes to this policy
We may update this policy as the Service, integrations or legal requirements change. We will publish the revised policy here, update the effective date and provide additional notice when a material change requires it.
13. Contact us
For privacy questions or requests, email privacy@easy-leads.co or use our contact page.
Easy Leads
Egypt